Our Passion
We are passionate about creating beautiful stationery and accessories that are positive and uplifting, as well as functional. We believe that with the right tools, everyday tasks such as writing, planning, and reflecting can be transformed into more meaningful and enjoyable experiences.
Our Story
Journals etc. is led by our founder, Dee, and is a brand inspired by her personal love of journaling and stationery. With a background in finance, IT, and higher education, Dee developed a keen interest in encouraging others to grow and reach their full potential. This passion led her to study psychology, and she later became a certified practitioner in life coaching and cognitive behavioural therapy.
Journals etc. was born as a result, and was created as a way of sharing meaningful tools and resources designed to leave people feeling inspired and empowered.
As a self-confessed journaling enthusiast for many years, Dee’s unique blend of expertise and personal passion lies at the heart of everything we do and aspire to achieve at Journals etc.
A Message from Dee
“I’ve been a journaler for as long as I can remember … and stationery has always been a bit of an obsession! I’ve always been drawn to things that promote positivity and empowerment, and wanted to create products that genuinely leave people feeling uplifted and inspired.
I’m beyond thrilled to share what I’ve created, and truly hope they add something meaningful to your everyday life.”
Dee