Our Passion
We are passionate about creating beautiful stationery and accessories that are not just functional, but positive and uplifting. We believe that with the right tools, everyday writing and planning tasks can be transformed into more meaningful and enjoyable experiences.
Our Story
After a successful corporate career and roles in the non-profit and higher education sectors, our founder Dee felt it was time to change direction. She established her own personal development and life coaching practice after discovering her passion for empowering and supporting women to achieve their best. Along the way, she also discovered a talent for designing resources that support self-reflection and personal change.
As a lifelong journaling enthusiast, Dee admits to a mild obsession with journals, notebooks, and stationery in general, which led her to start creating her own designs.
Drawing on her passion for empowering others, her love for stationery, and her experience in coaching and personal development, she established Journals etc. Here, she designs most of our journal and stationery collections with the aim of uplifting, inspiring, and empowering others.
Our Mission
Our mission is simple: we aim to inspire and empower through stylish and uplifting stationery and accessories. From inspiring journals to beautiful notebooks, planners, and more, we aim to create stationery products that will have a positive impact, promote change, and are a joy to use.