Our Passion
At Journals etc., we create beautiful journals, stationery and accessories designed to inspire, encourage and support everyday life.
We believe that the simple acts of writing, planning and reflecting can have a meaningful impact on how we think, feel and move through life. That’s why we are committed to creating products that are stylish, functional, and that also bring a little more inspiration and positivity to each day.
Our Story
Journals etc. was founded by Dee, a lifelong stationery lover, dedicated journaler, and passionate advocate for personal growth.
After successful careers in finance, IT and education, Dee became increasingly interested in the psychology behind positive change and human behaviour. This led her to earn a degree in psychology and train as a certified life coach and practitioner of cognitive behavioural therapy (CBT).
Combining her professional knowledge with a lifelong love of journals and stationery, Dee created Journals etc. to share products and designs that encourage reflection, self-development and everyday inspiration.
Today, every product is personally designed with the same intention: to create tools that people genuinely enjoy using and that add something meaningful to their daily lives.
A Message from Dee
Hello and thanks for stopping by.
I’ve loved journals and stationery for as long as I can remember, and I’m guessing you might feel the same. Whether you use stationery to capture ideas, plan your next chapter, reflect on life’s moments, or to simply collect and admire, there’s just something special about it.
When I created Journals etc., I wanted to combine my love of stationery with my interest in personal growth and wellbeing. My hope has always been to create products that feel inspiring to use and encourage you to make time for yourself, your thoughts and your goals.
So thank you for supporting my vision. It means more than you know. I truly hope our collections become a valued part of your journey and bring a little inspiration to your everyday life.
Thanks for being here,
Dee